Hi, I’m David Shih. I started Pocket Agency.

I’ve spent more than 20 years in advertising, most of them as an executive creative director.

I’ve led creative work for brands like Jeep, Sony, Cracker Barrel and Subway. The job always came down to the same questions: what should this business say, who should hear it, and what will get them to act?

Big brands have strategists, writers and designers to answer those questions. Most small businesses have the owner, at 10pm, after closing.

Pocket Agency closes that gap. It studies a business, picks one marketing move worth making each week, and prepares the finished work. The owner reviews it and decides what goes out.

I built it with AI. And gave it my judgment that comes from two decades of making ads, reviewing ads, and throwing out the ones that weren’t good enough. Every move has to clear the bar I’d hold an agency team to.

When I’m not working on Pocket Agency, I write fiction and take on marketing consulting for businesses that need a bigger lift.

I’m based in the Chicago area. Pocket Agency is a service of Paladin House Inc. If you’d like to reach me, write to hello@thepocketagency.com.